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Showing posts with label business strategy. Show all posts
Showing posts with label business strategy. Show all posts

Tuesday, November 19, 2013

The Effective Website For Your Business - 3 Important Strategies

By: Felton Wildberger
Anyone that aspires to do well on the Internet needs to have a website that is well designed and performs for them everyday. It is not possible to have an online business with a website that does not convert. It is a mistake that will lead you to failure. Finding out what is wrong with your website is essential, and instant feedback can help you accomplish this. More than likely you will have a high bounce rate (people leaving within seconds) if your site is poorly designed.

You will notice that your conversions for your offers that you send via e-mail will also be dismal. You can turn everything around if you believe, and work hard - anything is possible!

Many times, when your website visitors arrive, you will want them to do many things. Also, there is the idea of the most desired action, MDA, you want your visitors to do. Becoming more familiar with a call to action statement is how you can change this for the better. It is important that you make everything as easy to understand as possible. There really are no rules. This is not the time to be wimpy about it, either. It is important to tell people exactly what they need to do once they arrive. Don't worry about your writing abilities - as long as you convey a simple message, people will follow what you are asking them to do. 

Tie up all the easy and simple loose ends on your site so you do not lose visitors for not very good reasons. For instance, make sure visitors are able to find your contact information easily if they have questions. Depending on what you're selling, you may also want to include your terms of service, or even a privacy policy if you expect people to leave information on your site. People are also naturally curious about who the person behind the website really is. Let them know exactly who you are on a separate 'About Us' page because you know people really will want to know. These are very basic things anyone can do, but they will have a positive effect on increasing trust for your business.

The more invigorating your content is, the more likely it will be that your readers will come back to read what else you have to say. Perhaps there are other ways that you could share content with your visitors, something that does not have to be read at all? You might want to create some videos. People like to watch those! You can use a variety of options in your testing, such as adding video with your text. Your readers will be the best judge of what you have done, and you can modify based upon their reactions. People can produce podcasts, which many like to download and listen to at their leisure. And if you have a newsletter, you can fill it with old newsletters and podcasts for them to download. 

If you are able to create a plan of action, and execute it the right way, you will have a successful web business on your hands. Two separate things are usually required - the knowledge of what you need to do, and the ability to implement what you know. After you read about something, then you have to get the experience by actually doing it. To succeed online, just follow this path, and you should reap the rewards of your efforts.
To learn much more, why not pay a visit to SFM review. The Six Figure Mentors will teach you how to make money on the internet by creating a real, reputable home based business so that you may crank out money on autopilot.



Wednesday, November 6, 2013

How to Maximize Flexibility

How to Maximize Flexibility

(NewsUSA) - For small businesses, it's a thin line between success and failure. Flexibility is key.
This ability to respond swiftly often gives small businesses a desirable advantage over their much-larger competitors because they can adapt to take advantage of growing opportunities and changes in their particular industries.
"The reality is, owners must constantly look to evolve," says Steven Rogers, professor of entrepreneurship at Northwestern University's Kellogg School of Management. "The business they're in today may not be the business they're in tomorrow."
Looking ahead and adapting also includes costs and competition. So, how can small businesses stay nimble in the face of these challenges? Here are three can-do items to add to your small-business flexibility list:
1. Look for a niche. Small businesses often can spot and react more quickly to market trends. If you don't already have something in mind, the U.S. Small Business Administration suggests conducting a market survey with current and/or potential customers to uncover untapped needs. Look for areas that are being ignored by your competitors. Maybe it's a certain feature in a product or a tool aimed at a small but passionate audience.
2. Find technology that fits multiple needs. Larger businesses may have receptionists, IT departments and contractors, but for small businesses, implementing technology that has a big-business look and functionality without the cost is a must. For instance, changing the phone system to an easy-to-use AT&T Syn248 Deskset and Gateway system (smbtelephones.att.com/syn248) can trim expenses because it's designed for start-ups and small-sized businesses. It involves a quick and simple set-up and is compatible with existing networks. The system is also convenient to manage and has all the functionality busy offices need, such as built-in voicemail, contact storage, do-not-disturb, paging, conferencing and call forwarding. Expandability is a cinch for growing small businesses -- just add phones as needed.
3. Cultivate communication within. You can often find the best strategies by asking around the office. Talk to your employees daily about their ideas for growth and hopes for the future. Keeping that channel of communication alive will help you identify inefficiencies and new opportunities. This way, you're not only finding ways to increase production and profitability, you're also making your employees feel more invested in your small business.


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Thursday, October 10, 2013

Business Do's and Don'ts to Help Your Startup Succeed


(NewsUSA) - Everyone has a dream -- it's the one thing they would rather be doing more than anything else (and are sure they could succeed at). Yet, it's something entirely different from what it is they do to pay the bills.
What many fail to understand, however, is that enthusiasm for a product or service may not be enough to guarantee success when starting a business.
"So often, would-be entrepreneurs believe they have that one idea that will make them a millionaire, and in fact it may be a very good idea, but what they don't understand is that there's so much more involved for a business to succeed," says Heidi Ganahl, CEO of Camp Bow Wow, a dog day care franchise and boarding authority. The business saw 20 percent year-over-year growth last year in revenues across Camps (individual franchise locations), which opened pre-2011.
"Unfortunately," Ganahl adds, "passion alone will not dictate or ensure success."
To this end, the following do's and don'ts may help you assess whether your idea is ready:
* Do your research and prepare. So often, failure comes from a lack of preparation. According to Ganahl's book "Tales From the Bark Side," every good idea must come with the right support to make it profitable, including writing a winning business proposal. Ganahl says that lending or investing individuals will only consider an investment after a thorough review of your project.
* Don't go into business if you're not committed. Convinced that they have a good idea, but unprepared to be completely committed, people will try to have their feet in both the corporate world and their new business venture. If you feel the inability to put your all into your new venture, cut your losses.
* Do ensure you have enough capital. Business analysts report that poor management is the main reason for business failure and that poor cash management is probably the most frequent stumbling block for entrepreneurs. Understanding the basic ideas of cash flow will help you plan for the unforeseen eventualities that face nearly every small business.
* Do consider owning a franchise. With thousands of systems operating in dozens of industries, there is no shortage of choices here for the would-be entrepreneur.
The down side? The plethora of choices can make that decision a challenge, so be clear about what you want, what you're willing to do and how much you need to make. For more information about franchise opportunities, visit www.campbowwow.com/franchise.