Tips on Addressing a Business Letter

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The Effective Website For Your Business - 3 Important Strategies

By: Felton Wildberger

Anyone that aspires to do well on the Internet needs to have a website that is well designed and performs for them everyday. It is not possible to have an online business with a website that does not convert. It is a mistake that will lead you to failure. Finding out what is wrong with your website is essential, and instant feedback can help you accomplish this. More than likely you will have a high bounce rate (people leaving within seconds) if your site is poorly designed.

You will notice that your conversions for your offers that you send via e-mail will also be dismal. You can turn everything around if you believe, and work hard - anything is possible!

Many times, when your website visitors arrive, you will want them to do many things. Also, there is the idea of the most desired action, MDA, you want your visitors to do. Becoming more familiar with a call to action statement is how you can change this for the better. It is important that you make everything as easy to understand as possible. There really are no rules. This is not the time to be wimpy about it, either. It is important to tell people exactly what they need to do once they arrive. Don't worry about your writing abilities - as long as you convey a simple message, people will follow what you are asking them to do. 

Tie up all the easy and simple loose ends on your site so you do not lose visitors for not very good reasons. For instance, make sure visitors are able to find your contact information easily if they have questions. Depending on what you're selling, you may also want to include your terms of service, or even a privacy policy if you expect people to leave information on your site. People are also naturally curious about who the person behind the website really is. Let them know exactly who you are on a separate 'About Us' page because you know people really will want to know. These are very basic things anyone can do, but they will have a positive effect on increasing trust for your business.

The more invigorating your content is, the more likely it will be that your readers will come back to read what else you have to say. Perhaps there are other ways that you could share content with your visitors, something that does not have to be read at all? You might want to create some videos. People like to watch those! You can use a variety of options in your testing, such as adding video with your text. Your readers will be the best judge of what you have done, and you can modify based upon their reactions. People can produce podcasts, which many like to download and listen to at their leisure. And if you have a newsletter, you can fill it with old newsletters and podcasts for them to download. 

If you are able to create a plan of action, and execute it the right way, you will have a successful web business on your hands. Two separate things are usually required - the knowledge of what you need to do, and the ability to implement what you know. After you read about something, then you have to get the experience by actually doing it. To succeed online, just follow this path, and you should reap the rewards of your efforts.

To learn much more, why not pay a visit to SFM review. The Six Figure Mentors will teach you how to make money on the internet by creating a real, reputable home based business so that you may crank out money on autopilot.

Article Source: http://www.ArticleBiz.com

9 Rules of Cash Flow

By Keith Mabe

There is an old saying: "When you're out of cash, you're out of business." However cash flow can be one of

the most difficult challenges when running a small business. Knowing some basic rules of cash flow can help to free you from money worries. These ten basic rules will help you take control of your cash so you can enable your business to succeed.

Cash Is King. It's important to recognize that cash is what keeps your business alive. Manage it with great care, because it is the lifeblood of your business.

Never Run Out of Cash. Make a commitment to do what it takes to maintain cash flow. If you don't, you're out of business.

Know Your Cash Balance. Do you know what your cash balance is right now? You should. It's absolutely critical that you always know your exact cash balance. Failure is inevitable if you are making business decisions based on incomplete or inaccurate information.

Daily on a Daily Basis. In other words, do today's work today. The key to knowing your cash balance is to have up-to-date information in your accounting system. Having the numbers you need, when you need them is critical.

Invoice Immediately. You can't have cash in the bank until you collect it. If there is a delay in sending out your invoices, there will be an equal delay in receiving cash. Invoice daily if you can.

Never Manage From your Bank Account Balance. Your bank balance is never a true measure of your cash. The cash in your bank account and your real cash balance are two different things. Don't make the mistake of confusing them. Attempting to mange cash flow from your bank account is a prescription for failure.

Forecast Your Cash Flow. What is your cash balance going to be like in six months? Knowing this can tell you if you are managing your business or if your business is managing you. Predicting your cash balance into the future will give you critical information you need to successfully manage your cash flow today. Be proactive in your approach to cash management.

Cash Flow Issues Don't Just Happen. It is amazing how many small businesses fail because the owner didn't recognize that they had a cash flow problem in time to do something about it. Just like any other problem, there are always signs well before cash flow issues appear. Reviewing your cash flow forecast on a regular basis will help you to prepare well in advance of having a real cash problem.

Get Expert Advice. Not all business owners are comfortable with calculating projections or conducting a trend analysis. Many times they just don't have the time. Bookkeepers, although capable, may not provide the insightful knowledge that a seasoned professional may. Wrong information can lead to wrong decisions. Have an expert (a CPA, or Financial Analyst) review your accounts to help you make the best decisions you can make for your business. It is well worth the investment.

Taking a focused and pragmatic approach to managing your cash will allow you to ultimately focus on what you want most... growing your business. That's a recipe for success.

About the Author:

Keith Mabe is Director of Operations for Charter Capital, recognized as one of the hardest working independent providers of invoice factoring for small to mid-sized businesses. Chaterc Capital offers a complete line of factoring and related financial services. Headquartered in Houston, Texas, Charter Capital provides accounts receivable financing and asset-based lending for major industries including freight and transportation, consulting firms, service providers, staffing firms, distributors and manufacturers, medical service providers. Find out more at http://www.CharterCapitalUSA.com

Article Source: http://EzineArticles.com/?expert=Keith_Mabe

Article Source: http://EzineArticles.com/8104021

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How to Maximize Flexibility

(NewsUSA) - For small businesses, it's a thin line between success and failure. Flexibility is key. This ability to respond swiftly often gives small businesses a desirable advantage over their much-larger competitors because they can adapt to take advantage of growing opportunities and changes in their particular industries. "The reality is, owners must constantly look to evolve," says Steven Rogers, professor of entrepreneurship at Northwestern University's Kellogg School of Management. "The business they're in today may not be the business they're in tomorrow." Looking ahead and adapting also includes costs and competition. So, how can small businesses stay nimble in the face of these challenges? Here are three can-do items to add to your small-business flexibility list: 1. Look for a niche. Small businesses often can spot and react more quickly to market trends. If you don't already have something in mind, the U.S. Small Business Administration suggests conducting a market survey with current and/or potential customers to uncover untapped needs. Look for areas that are being ignored by your competitors. Maybe it's a certain feature in a product or a tool aimed at a small but passionate audience. 2. Find technology that fits multiple needs. Larger businesses may have receptionists, IT departments and contractors, but for small businesses, implementing technology that has a big-business look and functionality without the cost is a must. For instance, changing the phone system to an easy-to-use AT&T Syn248 Deskset and Gateway system (smbtelephones.att.com/syn248) can trim expenses because it's designed for start-ups and small-sized businesses. It involves a quick and simple set-up and is compatible with existing networks. The system is also convenient to manage and has all the functionality busy offices need, such as built-in voicemail, contact storage, do-not-disturb, paging, conferencing and call forwarding. Expandability is a cinch for growing small businesses -- just add phones as needed. 3. Cultivate communication within. You can often find the best strategies by asking around the office. Talk to your employees daily about their ideas for growth and hopes for the future. Keeping that channel of communication alive will help you identify inefficiencies and new opportunities. This way, you're not only finding ways to increase production and profitability, you're also making your employees feel more invested in your small business. More articles in Richnet. Think mobile: marketing tips for local businesses   Dangote: Now Forbes African Most Powerful man Certifications: the new key to employment Sayings about Money

Think mobile: marketing tips for local businesses

(BPT) - No doubt about it, mobile technology is transforming the way consumers live and businesses operate. Today nearly 5 billion people use mobile phones around the world, with 1 billion of those phones being smartphones. According to research conducted by venture capital firm Kleiner Perkins Caufield Byers, Americans check their smartphones more than 150 times a day.

Thanks to mobile technology, businesses of all sizes and industries - from y our local brick and mortar shop to your favorite online retail site - have the opportunity to easily reach people on the go.

Take Accents Style for example. This clothing boutique in Arlington, Texas, creatively reaches mobile customers by hanging incentives in the dressing rooms, including a 10 percent discount on a purchase when customers "check-in," and a free pair of gold or silver hoop earrings when they "like" Accents Style's Facebook page. Lucy Huang, owner of the business, says that her mobile efforts are paying off.

"Our posts get great responses. The check-ins via mobile are big incentives for our customers to come into our boutique," she says.

Mobile is a vital channel for you to reach your customers and will only continue to grow. While mobile is a great vehicle for businesses to market to their customers, many business owners don't know where to start or think it's too complicated to do well. Below are answers to some of the most-asked questions from local businesses on how to more effectively reach the right audiences on the go.

                   {Read: Major challenges for a Business Start-up}


1. As a business owner, how do I market on mobile without using a ton of resources? I'm just one person and don't have the time.

A business' social presence is a free and easy way to connect with potential customers on mobile. That's because what you do on your page instantly translates to mobile - and your customers are already there, waiting to hear from you. Of the 1.15 billion people on Facebook, more than 70 percent access the site from their mobile phone.

Furthermore, people on the go are actively looking for businesses in their area: according to a recent Google study, 95 percent of smartphone users search for local information and 59 percent of smartphone users visited in-person after searching for local information. To effectively reach the right customer at the right time, you can tap in to the mobile ad targeting features available across many social platforms. For example, you can target people broadly or narrow down to specifics such as gender and interests. BarkBox, a company that delivers a monthly box of dog goodies (treats, products, toys, etc.) to dog owners, targeted friends of their fans on Facebook who were females and had an interest in dogs. After seeing success, BarkBox deepened their targeting by adding in geographic areas and age ranges and saw even greater results.

           {Read: How to Handle Risk in Market Place?}

2. What are the best ways to create mobile ads?

Given people on their phones usually have limited time and attention spans, it's important to create compelling and concise content including photos and short videos. For example, North Carolina-based barbecue company Bone Suckin' Sauce promoted its Facebook photo post on mobile with the hook: "Which is better on the grill? Fish, chicken, vegetables, or steaks?" - to encourage conversation among fans. The company saw an 83 percent increase in online store sales as a result of promoting posts like these.

3. How can I manage my mobile marketing when I'm on the go, too?

Tools like Facebook's Pages Manager app or Hoot Suite's Social Media Manager app allow you to manage your pages on the go, whether you post photos, respond to customers via comments, or create ad campaigns.

You need to think mobile to grow your business

Just looking at the growing number of times per day people access the Web on their phones, it's no secret that mobile marketing needs to become an integral part of your consumer marketing strategy. So don't wait any longer: Think mobile and you'll be able to reach new customers and keep current customers returning.

Source: Brandcontent

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Major challenges for a Business Start-up

Author: Entrepreneur India
Starting a business idea and running it effectively can be complex task. There are many challenges for a business start-up to face.Before we go ahead and give you some exact business startup ideas you require knowing what you desire to realize in life because you want your business to provide this reason each and every day you work on it.
Start
Most start-ups failed because they don\'t have any idea about the major challenges that come over on their way during initial days. Some of them learned from their mistakes and tried again and again. There are hundreds of pain points to face for business start-ups in initial stage. Here we outlined the few of them that may help you to avoid failure.
Lack of market knowledge
Being a business start-up, understanding the biz idea and identifying the market opportunities are difficult tasks to do. Identify your target market otherwise you will lose hold on your customers easily.
Fund generation and allocation
Generate enough funds for your business functioning without going over budget is a stressful and challenging job for any business start-up. However, the requirement of funds differs at different stages of business.
Getting right talent and retaining them
This one is the next big challenge to face for a business start-up. Take decision on the recruitment of right talent to work with you is very critical. If you succeed in finding good quality people with positive attitude, retaining them is also difficult.
A strong business concept
Finding the right business idea is not an easy task. A strong business needs new idea and creativity to flourish in the industry so that one should be open for accepting and using the new ideas correctly and have the ability to see opportunities in difficulties.
How to make sale?
This is something that every business needs and only the founder can find the right strategy of making the sale in flow. Once you decide on the strategy, you need to work upon the target customers, pricing, market trends and positioning of your products.
Finding the right location for business
This may or may not be a challenge for many entrepreneurs. But to get the right location at right prices is another difficult task for start-ups.
Apply wrong technology
Most of the time, business start-ups don\'t want to spend high amount on technical assistance and as a result it give negative impression on customers and other market leaders mind.
Lack of long-term business vision, how to scale it, and how to decide on the product features f are other major challenges to face a business start-up.
Article Source: http://www.articlesbase.com/business-opportunities-articles/major-challenges-for-a-business-start-up-6802331.html
About the Author
This Article is written on behalf of entrepreneur india; provides top business opportunity, low business opportunity investment ideas, best business ideas, entrepreneurship ideas. Please feel free to visit; if you need small business opportunity in india

12 things about Dangote’s Wealth

Aliko Dangote
Source:  By World Economic Forum [CC-BY-SA-2.0 (http://creativecommons.org/licenses/by-sa/2.0)], via Wikimedia Commons

•           He was the first documented billionaire in dollar terms from Nigeria.
• ·         He currently worth about one fifth of the current World richest Man-Carlos Slim Helu
• ·         He is current the African Richest Man
• ·         He is 43^rd position in current Forbes World Richest list after Lakshmi Mittal and    ahead of Len  Blavatnik
• ·         He moved 34 positions up to present position between 2012 and now.
• ·         He is currently worth $16.1 billion according to Forbes
• ·         He started real business at age of 21
• ·         He started business with about $300,000
• ·         He has grown 53,666% from the initial business loan
• ·      His current asset in cash equivalent can finance the current Nigeria Government  budget for the next 10 months and Niger Delta oil would rest.
• ·         If he is to distribute his wealth today he will give every Nigeria about $100 each
• ·      He is worth about 6% of Nigeria GDP( value of all final goods and services produced in 2012), mind you Nigeria is the 37th largest economy in  the World in term of GDP(IMF).